MAINSTREAM TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and streamin